Astrology & Wellness in Numbers
Around 30% of US adults consult astrology, tarot, or a fortune teller each year (Pew Research Center, 2024) — mostly for reflection, not firm decisions — while roughly half of US adults report loneliness (U.S. Surgeon General, 2023) and about 1 in 8 people worldwide live with a mental disorder (WHO, 2022). The data is why Soul Yatri builds reflective, fear-free astrology tools inside a wellness platform. A curated, cited overview below.
~30%
of US adults consult astrology, tarot, or a fortune teller at least once a year
Most do it for fun or curiosity rather than to make major decisions — consistent with a reflective, not deterministic, use of astrology.
Pew Research Center, 2024
~1 in 2
US adults reported measurable loneliness in recent years
The advisory frames social disconnection as a public-health priority — context for tools that nudge real reflection and connection.
U.S. Surgeon General’s Advisory on Loneliness, 2023
≈15 cigarettes/day
the mortality impact associated with chronic loneliness
Loneliness is associated with higher risk across cardiovascular and mental-health outcomes.
U.S. Surgeon General’s Advisory, 2023
~1 in 8
people worldwide live with a mental disorder
The WHO has since elevated social connection to a global health priority through its Commission on Social Connection.
World Health Organization, 2022
Younger adults
are the most likely age group to engage with astrology and tarot
Engagement skews to Gen Z and millennials, who tend to treat it as reflective and identity-exploring.
Pew Research Center, 2024
Multi-billion $
estimated size of the global astrology / mystical-services market
A large, fast-growing market — which raises the stakes for trustworthy, non-exploitative, fear-free content.
Industry estimates, 2024–2025
What this means
People are reaching for astrology and reflection at scale, often during loneliness and uncertainty. The healthiest response isn’t prediction theatre — it’s tools that help people ask better questions and reconnect. That’s the thesis behind Soul Yatri’s free kundali, kundli matching, and reflective horoscope tools.
Sources & method
Figures are curated from public research and attributed inline: Pew Research Center (Americans and astrology/ tarot, 2024), the U.S. Surgeon General’s Advisory on the loneliness epidemic (2023), and the World Health Organization (mental health, 2022; Commission on Social Connection). Market sizing reflects published industry estimates. This is curated public research, not Soul Yatri user data.
Frequently asked questions
- How many people believe in or use astrology?
- Around 30% of US adults consult astrology, tarot, or a fortune teller at least once a year (Pew Research Center, 2024), with the highest engagement among younger adults — most for reflection and curiosity rather than firm decisions.
- Is loneliness really a health risk?
- Yes. The U.S. Surgeon General’s 2023 advisory associates chronic loneliness with a mortality impact comparable to smoking about 15 cigarettes a day, and reports that roughly half of US adults experienced measurable loneliness.
- Why does Soul Yatri frame astrology as reflection, not prediction?
- Because the evidence shows people mostly use astrology for self-reflection, and because fear-based prediction can be exploitative. Reflective astrology preserves agency and pairs better with wellbeing practices like journaling.
Canonical: https://www.soulyatri.com/insights
